What’s in a name?
Some might think our name ‘Call2Action’ is meant to be “cute” (…and it is), but for us it has a much more powerful connotation. Too often creative people design for their own amusement or entertainment. They embark upon a particular design not for a customer’s needs but because it satisfies an internal need for originality or to broaden their own skills. That’s not necessarily a bad thing, but it might not generate the type of business goals that an owner or marketing manager might aspire to reach. Speaking candidly, we believe this to be a selfish approach.
In our humble opinion, designing with the end goal in mind is always the first step in reaching that goal. One must first focus on satisfying the needs of the customer and then focus on primary calls to action which can generate a result desirable by the business. Armed with this approach, we’ve conducted tens of thousands of studies that experiment with learning what interests consumers and generates solid return on one’s investment.
For more than two decades, our co-founder Dave Thoma has worked with leading e-Commerce companies in the retail space to design experiences that generate tangible business results. He’s worked with Amazon, Lowes, Home Depot, Columbia Sportswear, Pizza Hut, Invitrogen, and many more. During that time we supported the needs of our large Fortune 1000 customers. But now, for the first time, we are extending our services to meet the needs of large and small companies alike.
Dave is well-equipped with years’ experience understanding customer needs. Take advantage of these key learnings with videos and “call to actions” (CTA’s) that are proven to work!